After almost a year in production and with extensive collaboration with timeshare trade associations around the world including RDO, the ARDA International Foundation (AIF) has released the World Wide Shared Vacation Ownership Report: 2012 Edition.
The report, the first of its kind for ten years, reveals that shared vacation ownership sales and resort operations represent a significant and growing force in the global economy.
With 5,300 resorts in 108 countries, global shared vacation ownership supported more than 1.1 million jobs and generated over $45 billion in direct economic output in 2010.
North America offers the most properties with 2,500 resorts or 46 percent of the total market, followed by Europe with 25 percent, Central and South America with 10 percent, Asia with 6 percent, the Caribbean with 5 percent, Africa with 4 percent, and Australasia (Australia, New Zealand, the island of New Guinea, and neighboring islands in the Pacific Ocean) with 2 percent.
The research also found that 80 percent of the properties outside the U.S. offer traditional interval weeks, 28 percent offer biennial products, 27 percent offer points-based products, 27 percent offer trial memberships, 16 percent offer fractional or Private Residence Club ownership products, and 9 percent offer triennial products.
Other findings include data about new ownership and market growth. Future generations of timeshare owners will likely expand to numerous countries, with particular emphasis on Brazil, Russia, India, and China. While these countries currently have a relatively small incidence of timeshare ownership (1.6, 1.9, 0.3, and 0.3 percent respectively), there are encouraging indicators such as a heavy representation of the global population, a growing middle class, a positive attitude toward timeshare among non-owners, and consideration of future timeshare ownership among non-owners that point toward timeshare growth within these countries.
This report is available to purchase from the ARDA International Foundation – please contact either Darla Zanini on DZanini@arda.org or Lan Wang on LWang@arda.org org. Members that participated in the study are entitled to a free of charge copy.