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ARDA & RDO Announce New Marketing Alliance

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29 Nov

ARDA & RDO Announce New Marketing Alliance

Agreement Encourages Sharing of Industry Information Among U.S. and European Timeshare Developer Members and Global Travellers.

Brussels, November 29, 2011 – The Resort Development Organisation (RDO) welcomes a new cooperative working alliance with its US-based sister organisation the American Resort Development Association (ARDA) following approval by both Boards of Directors. Each association retains its own identity, but collectively, the associations seek to cooperate on issues of common concern in order to advance the growth of the timeshare industry worldwide, the interests of their members, and the consumers they serve.

“The underlying basis for the working relationship between RDO and ARDA is to establish in the eyes of our respective memberships, a stronger partnership between the two organisations, whilst both retain their full autonomy and financial independence,” said Richard McIntosh, chairman of RDO, welcoming the agreement.

In addition to the 1300 resorts located in Europe, many RDO members have resorts around the world, including the US, Canada, Indonesia and South Africa as well as owners with access to international destination choices through exchange systems.

“In today’s global environment, timeshare is a growing portal to the world for vacationers,” said Howard Nusbaum, president and CEO of ARDA. “Establishing a better exchange of information with RDO will bring value to our members who have resorts around the world and to owners who are increasingly looking to destinations abroad for their timeshare vacations,” continued Nusbaum.

In recognition of a growing, global timeshare owner market, the agreement aims to explore opportunities for both organisations to share industry information with its respective developer communities and prospective travellers. Cooperative efforts will include identifying opportunities at both organisations’ upcoming international-themed conventions – ARDA World and RDO 3 – to reach new members and address relevant topics such as membership standards and enforcement issues; joint approaches to jurisdictions which do not as yet have timeshare legislation nor an effective trade association; and, joint marketing opportunities.

Both ARDA and RDO continuously seek opportunities to provide relevant and useful information for and about the industry, and have worked over the last decade with the leaders of timeshare associations in Canada, Latin America, Europe, the Middle East, Australia and South Africa to promote the timeshare industry around the world. In fact, as part of ARDA’s international focus in 2012, the ARDA International Foundation (AIF) will be releasing findings from its first-ever international vacation ownership market research. RDO is actively involved in this study and looks forward to seeing the results. 

 

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