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ARDA report shows changing profile of timeshare purchasers

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7 Nov

ARDA report shows changing profile of timeshare purchasers

Recent timeshare purchasers are younger, wealthier, and savvier, according to the Vacation Timeshare Owners Report:
2009 Edition, prepared by Penn Schoen & Berland Associates for the American Resort Development Association (ARDA).

 

The new report shows how the profile and attitude of buyers is gradually changing, with significant differences between traditional timeshare owners and new purchasers.

 

According to the survey, 58 per cent of recent purchasers are under the age of 45, younger than the average timeshare owner. The average household income for recent purchasers is US$94,933, compared to the average of US$92,405 for timeshare owners.

 

New purchasers are also less likely to make a rush decision and like to try the product before they buy, with about half of them choosing to rent a timeshare for a while before committing. Saving money on future holidays is the main reason for buying timeshare for more than half of recent purchasers.

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