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Club La Costa closes off-sites in shift to focus on Fly Buy activity

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12 Nov

Club La Costa closes off-sites in shift to focus on Fly Buy activity

Club La Costa Resorts & Hotels has closed down four of its five off-site sales operations in the UK which were proving less effective in the current financial climate, in a bid to focus on new programmes aimed at increased Fly-Buy activity.

 

As well as the company’s sales and exhibition centre in London’s West End, which continues to operate, Club La Costa has kept its Essex-based marketing operation, which is at the centre of a flurry of Fly Buy activity.

 

The Essex office handles data from different sources, such as shopping centre booths, e-mailings and website, while independent marketers have promotions at airports both in the UK and Spain.
 

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