Around 270 fractional property industry professionals and press gathered at the Marriott London Grosvenor Square on 18 and 19 February for the third annual Fractional Summit.
“This year we achieved our biggest attendance yet,” said Piers Brown, Founder of Fractional Life. “It was great to see so many new faces from around the world, as well as a bigger press focus, which is important for the growth of the marketplace. And seeing the amount of networking being done and business being created gave me a real buzz!”
Feedback from delegates and sponsors was also very positive, particularly highlighting the excellent opportunities for networking, meeting people and getting new ideas.
Under the theme “Changing Times, Changing Markets”, the two-day programme of presentations, Q&A sessions and panel discussions provided a good barometer for the current state of the fractional market and what the future may hold for it.
Topics discussed ranged from the use of social media and online video, the role of agents and legal issues, to what lessons can be learned from the US market and the future of fractionals, amongst others. A presentation about the work of the Fractional and Shared Ownership Trade Association (FSOTA) sparked discussions at the end of the summit where the relevance of the new trade body to the future of the industry in Europe was highlighted.
The 2010 Fractional Life Awards were presented to Pestana Golf, yooPhuket and The Registry Collection.