Hilton Grand Vacations (“HGV”) today announced plans to renovate the existing 45 hotel rooms at the Hilton Craigendarroch into 32 spacious vacation ownership suites. The transition fortifies the company’s commitment to increase year-round leisure travel to the renowned destination in the Scottish Highlands. As part of this development, traditional hotel operations at the resort will be phased out as the property evolves to exclusively offer timeshare accommodations.
Hilton Grand Vacations already operates the 99 timeshare lodges at the resort in Ballater, an enterprise that has proven to be one of the most successful timeshare resorts in Europe. For more than 12 years, Craigendarroch has been among the most highly demanded destinations within the Hilton Grand Vacations Club portfolio. The forthcoming re-branding will include the conversion of the property’s existing hotel units into luxury suite accommodations to be sold as timeshare apartments. The leisure facilities which currently operate as part of the Country Club will also be refurbished. The resort will continue to offer Country Club memberships, as well as guest access to the restaurant and bar areas.
The transition, made possible through the support of Hilton Grand Vacations and parent company Hilton Worldwide, will take place over the next 12 months. Richard McIntosh, Managing Director for HGV in Europe/Middle East/ Africa, commented, “This is truly an exciting project to unfold in one of our key markets, and will no doubt serve to increase the amount of guests visiting the resort as well as the local area each year. With the resort in its 28th year, this re-positioning will ensure the property’s long-term existence not only as a central part of the tourism business in Royal Deeside, but also as an important local employer.”
Beyond Scotland, Hilton Grand Vacations continues brand expansion in Europe with the announcement of a new resort in Tuscany, Italy (due to open early in 2013). Prime Investimenti sri, an Italian real estate company based in Prato, Italy, announced earlier this year that it is to open a luxurious 31-apartment vacation ownership resort to be known as “Hilton Grand Vacations Club at Borgo alle Vigne” in the Tuscan countryside. Hilton Grand Vacations has been appointed to provide Sales and Marketing services for weekly vacation ownership intervals at the resort, and Best International has been appointed to provide Sales and Marketing services in connection with fractional intervals at the resort. HGV will also be responsible for providing homeowners’ association management services and resort operations.