ICE has acquired another cruise company, Ideal Cruising, as part of its ongoing expansion plans. It bought the company from Lowcosttravelgroup for an undisclosed sum.
Lowcosttravelgroup CEO Paul Evans, commented: “This deal is part of our broader restructuring programme to rationalise and simplify our business and to focus on our core hotels and holidays business across Europe that is growing very nicely.”
Just months ago, ICE acquired 1st4cruising.com and Voyana.com in March, after their parent company Total Travel Leisure Holdings ceased trading.
Ideal Cruising is the latest addition to ICE’s rapidly growing cruise retail operations in Europe. In April, ICE also acquired the database of WeCruise and ICE has been hiring new staff for 100 sales positions recently to keep up with its expansion.
Commenting on the acquisition of 1st4cruising.com and Voyana recently, Warren Joy CEO Ice Europe said: “Everything will look and feel the same and we aim to provide a seamless transition for both existing customers and cruise suppliers, many of whom have enjoyed excellent, long-standing relationships with ICE.
“1st4cruising.com and Voyana.com drive sales of around £15million per annum with a loyal customer base. We will be able to service these clients using our proven customer relationship management systems and introduce them to a wider range of holiday options through our established loyalty reward schemes.”
1st4cruising.com has approximately 100,000 clients while its sister brand Voyana has been specialising in luxury cruises for 25 years.