Leading vacation ownership exchange organisation Interval International has been honored by the Hospitality Sales & Marketing Association International (HSMAI) with its prestigious Bronze Adrian Award in the advertising campaign category.
More than 1,100 entries were received in this year’s 56th annual global marketing competition and the winners were selected by top hospitality, travel, tourism and media professionals from all sectors of the industry.
Interval’s winning Multi-National Prize Draw Campaign was developed by the London-based consumer marketing and creative services groups. The campaign focused on member renewals in Asia and the Middle East, using print, online, and direct mail communications in three languages to spread the word.
“We’re pleased to be recognized by HSMAI for this creative campaign that involved offering incentives unique to the marketplace,” said Sharon Freed, Interval’s senior vice president of consumer marketing. “The program was a tremendous team effort as we engaged members across multiple marketing channels and achieved our goal of increasing upgraded membership sales.”
On January 28, 2013, HSMAI will pay tribute to Interval and other distinguished guests during the organization’s annual gala in New York City.
For more information about Interval International, please visit www.intervalworld.com