Interval International reports that its most prestigious membership level, Interval PlatinumSM, is exceeding expectations on all fronts. Launched one year ago to cater to discerning vacation owners who desire upscale travel experiences, the program is receiving an overwhelmingly positive response from consumer members and resort developer clients.
Interval Platinum surpassed first-year estimates in its first few months and now has more than 55,000 members. In Latin America and several European markets, more members have upgraded than anticipated, reinforcing its global appeal.
Recently introduced at point of sale, Interval Platinum is proving to be an effective enhancement. Developers are capitalizing on the opportunity to differentiate their products and reward customer loyalty.
With its unparalleled collection of travel-related rewards, expanded Getaway and exchange perks, and the ultimate in customer attention, it’s no wonder that Interval Platinum members report the highest level of value among the membership base. A recent U.S. member survey further revealed the following Platinum benefits to be the three most popular:
• $50 off Getaway vacation rentals
• Complimentary Exchange and Getaway Guest Certificates
• Priority Getaway viewing
Other benefits that scored highly included ShortStay Exchange® that allows members to trade resort weeks or points for multiple vacations of one to six nights each; Platinum Escapes, alerts about special Getaways; Companion Airline Travel Program that offers a companion ticket with the purchase of one adult round-trip, coach-class ticket to selected cities; Interval Options® , the chance to trade resort weeks or points toward the purchase of cruise, golf, or spa vacations; and Hertz #1 Club Gold®, a complimentary membership that provides expedited car rentals at more than 1,000 locations in 23 countries.
Members enrolled in Interval basic and Interval Gold® programs are able to upgrade to Interval Platinum at any time. Benefits may vary by region.