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Interval’s Next Generation Of Tech Tools To Engage Digitally Savvy Consumers

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3 Apr

Interval’s Next Generation Of Tech Tools To Engage Digitally Savvy Consumers

Interval International will be launching an expanded array of digital tools designed to interest prospective timeshare purchasers and further enhance the engagement of existing owners.

They include the first-of-its-kind Interval Sales Tool Kit App, an update to the Interval International App, and a mobile version of IntervalWorld.com.

The Interval Sales Tool Kit App leverages the growing popularity of using the iPad on the sales floor to create a more impactful exchange presentation. A key component is the Interval Exchange Tracker, an interactive world map that animates exchange and Getaway vacations that have been booked by members in the previous 24 hours. Since industry research reinforces that exchange is a top initial purchase motivator, the powerful app is essential in bringing to life the world of vacation possibilities available through Interval International.

Interval is also expanding its tools for members with the enhanced Interval International App, which will give them the ability to purchase Getaways. They will be able to log in while on the go to access account information, browse the Resort Directory, and share information with family and friends on social networks.

Changes already have been made to the user-friendly consumer website, IntervalWorld.com. As the first major vacation exchange company to establish a presence on the Internet, Interval has seen its ongoing commitment to online services result in a high level of member adoption. In fact, confirmations on the website have grown by 50 percent from 2007 to 2012.

IntervalWorld.com has been refreshed with a new look and expanded video library. In addition to the destination and resort videos, topics now cover an overview of vacation

ownership and member testimonials. The informative content is a resource for developers to

use during the sales process and for consumers researching the industry. Another feature on the website is Interval Community, one of the largest timeshare social networking forums in the world.

As the use of mobile devices increases, Interval members will be able to stay connected through a mobile-optimized version of IntervalWorld.com. The new mobile site will offer much of the functionality of the full site, allowing users to quickly navigate and complete transactions in real time, including purchasing Getaways, depositing weeks, confirming exchanges, and renewing and upgrading memberships.

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