RCI has announced its Online Tour Generation program at the ARDA World 2012 Annual Convention and Exposition in Las Vegas. RCI’s new targeted tour generation channel was developed to help affiliated resorts address the growing need to identify, qualify and engage potential timeshare owners online.
“Our new tour generation program takes advantage of the Web foundation we have built to now help our affiliates reach their business development goals” said Gordon Gurnik, president, RCI.
For added flexibility, affiliates can access a 24/7 unique user interface that enables them to customize their tour packages, premiums and availability, as well as benefit from comprehensive reporting, all at the touch of a button.
To target today’s online consumer, RCI will continue to invest in online search engine and database marketing. In an effort to increase interest in the benefits of vacation ownership and generate new timeshare prospects, RCI will utilize its growing social media presence, which engages hundreds of thousands of travel enthusiasts daily through social media tools such as the “RCI Share Your Vacation” app for Facebook, mobile apps, blogs, Twitter and YouTube videos.
“We already had the framework in place to identify and engage prospective owners to help generate business for our affiliates,” added Gurnik. “By bolstering this existing infrastructure with several new and innovative components, we can now further assist our affiliates in targeting the online consumer with a customized, flexible solution that meets their individual tour flow needs, budgets and targets.”