RCI reached a significant social media milestone recently when it surpassed an incredible 1 million views on the RCI® YouTube channel. The channel is part of a larger media program that continues to introduce timeshare products and timeshare exchange to consumers around the world.
RCI’s social media and mobile initiatives have grown significantly in the past few years to include a Facebook page, a Twitter handle, a YouTube channel, the RCI blog, several mobile apps and the industry’s first smartphone-optimized website. These sites are used to help promote the timeshare industry, garner interest in vacation ownership and ultimately create leads for RCI®-affiliated resort developers.
“Social media outlets such as our channel on YouTube have served a two-fold purpose at RCI,” said Phil Brojan, senior vice president, Marketing, RCI. “First, they provide RCI subscribing members with educational and fun content that helps them to better enjoy their memberships. Second, they build a vibrant community of people passionate about leisure travel, giving RCI affiliated resorts a way to tap into a powerful consumer segment.”
The RCI channel on YouTube showcases many of RCI’s affiliated resorts with original content, giving consumers an entertaining look into the world of vacation ownership. “Exceeding 1 million views is a huge and significant milestone for brand-sponsored content on YouTube,” continued Brojan. “Reaching this goal is evidence that our social media plan has grown into our vision of creating quality content to reach prospective and current timeshare owners.”
RCI recently achieved another milestone when the brand’s collection of apps for smartphones and tablets were collectively downloaded more than 200,000 times. The apps include: the RCI app for members, with versions for the iPhone®, iPad®, BlackBerry® and AndroidTM; the RCI Ventures app for the iPad; and the Endless Vacation® magazine app for smartphones.