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Sol Melia Vacation Club becomes Club Melia

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14 Jun 2011

Sol Melia Vacation Club becomes Club Melia

Orlando-based Sol Melia Vacation Club has been officially rebranded as Club Melia, as parent company Sol Melia Hotels & Resorts in Spain also changed its name to Melia Hotels International.

“We are extremely proud and excited about our new name, new look, new branding and positioning,” said Denis Ebrill, Executive Vice president of Club Melia. “It’s an upscale, updated and impactful way to say in a couple of words who we are and what we do, while being joined at the hip with the new positioning of our corporate office in Spain.”

Club Melia currently has 27,000 members, 14 member resorts and 27 associated resorts. The company opened its newest member resort on Spain’s Costa del Sol in February and expects to open a new property in Playa del Carmen, Mexico, later this year.

 

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