Most active leisure travellers in the United States are receptive towards timeshare, with 2.3 million households interested in purchasing some form of vacation time during the next two years, according to the study ‘Future Timeshare Buyers: 2009 Market Profile’ released by Interval International.
The study was developed from a nationally-representative sample of active leisure travellers and supplemented with insights revealed in the Ypartnership/Yankelovich, Inc. 2009 National Leisure Travel Monitor.
The majority of leisure travellers interviewed were familiar with the concept of timeshare, with 85% having a positive or neutral opinion of timesharing, and 77% willing to take a mini vacation to attend a timeshare sales presentation. Approximately six in ten reported that they are likely to stay at a vacation ownership resort during the next two years.
“These findings provide valuable insights for resort developers to better understand the travel habits and preferences sought by leisure travellers, and enables them to fine tune their marketing and lead generation programmes,” said David C. Gilbert, executive vice president of resort sales and marketing for Interval International.