The average sales price of timeshare products held steady in 2010 despite a turbulent economic environment, as developers focused on expanding the options given to existing timeshare owners, according to the 2010 State of the Timeshare Industry: US study, commissioned by the American Resort Development Association (ARDA).
“Large timeshare developers intentionally reduced the scope of their sales operations and focused efforts more on the efficiencies found in selling to existing owners, referrals and rentals,” said ARDA’s president and CEO, Howard Nusbaum.
Most timeshare developers, for example, offer a rental programme as a way for consumers to test the product. Others have increased their flexibility by offering ‘points’, rather than selling the static one week per year product. Some also offer biennial products that allow owners to use intervals every other year, instead of each year.
The report concludes that the industry’s outlook for the future remains positive, based on its track record and performance over the past years in attracting lenders, drawing new owners into the market, maintaining price levels and continuing to educate the public about the timeshare product.