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Vacation owners ‘bullish’ on future timeshare opportunities

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23 Oct

Vacation owners ‘bullish’ on future timeshare opportunities

Interval International has revealed that its US.resident members own approximately 1.9 weeks of shared ownership vacation time or its equivalent, travel an estimated 22 nights per year solely for leisure purposes, and report household income of approximately $121,175 per year. Additionally, twenty percent state they are likely to purchase additional vacation time in the future.

These findings are from Interval International’s 2011 U.S. Membership Profile, which was developed from a sample of U.S.-resident vacation owners maintaining an active membership with Interval.

Respondents desiring to purchase additional vacation time continue to seek warm-weather locations and family-style accommodations. They remain most interested in the two-bedroom configuration, with nearly two-thirds (65.8 percent) citing a preference for that unit type. Approximately nine percent aspire to purchase a unit consisting of three bedrooms or more.

Other notable findings from the 2011 U.S. Membership Profile include:

  • Members spend an average of 6.2 nights away from home when visiting domestic locations for leisure and 4.1 nights when visiting international locales.
  • Florida, California, Hawaii, Arizona and South Carolina represent the most frequently cited destinations members would like to visit in the next two years. Internationally, they cite the Caribbean as their most preferred locale.
  • Fully eight out of 10 acquired their timeshare interests from resort project developers and management companies.
  • Approximately 83 percent of Interval’s U.S. members report satisfaction with their timeshare ownership.
  • Nearly one-third own a second home (not including their timeshare).
  • More than two out of every three (68 percent) would be interested in taking a cruise during the next two years.

 

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