Yes, 2012, is upon us already and it being the year of the Olympics, there are many opportunities available to developers and marketers to promote tourism in the UK around and after the games.
VisitBritain has launching a new campaign which is part of the larger £100million GREAT Britain – You’re Invited campaign aimed at boosting tourism in Britain. The campaign aims to encourage UK businesses and the UK public to invite their friends, family and past customers based overseas to visit them in Britain during 2012.
VisitBritain has developed a toolkit (see link below) to help businesses leverage the campaign. The toolkit is a free resource and includes templates for print advertisements, e-newsletters, posters and digital postcards, as well as images and a Facebook app through which you can invite people to visit your region of the United Kingdom.