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RDO / Education & Information
31 Jan 2017

Why Ethical Selling is Essential to Your Success

The days of the dodgy salesmen and con artist are definitely numbered as the rules of the game have been completely flipped on their head. In this constantly connected world, consumers are now in the power position when it comes to most, if not all sales transactions. This can be seen everywhere you look. For example increasingly when people go out shopping in a physical store, they will compare the price displayed with prices across the internet simply by checking on their phone. They will then decide based on this whether it is worth buying the product in store or instead...

10 Jan 2017

Trust – beats tips, tricks and tactics every time – Steve Clarke Sales Mentor

The world has changed - and we’re not going back. We can’t keep doing the same old things the same old way and just hope for better results. Buyers have changed the way they buy - and so it follows, we must change the way we sell. We are dealing with a more informed buyer than at any time in history. No longer does the salesman have the upper hand, holding all the information allowing him or her to release just enough to continually use ‘trial closes’ and then, when the buyer is backed up against the wall with nowhere to go,...

30 Nov 2016

Why You Must Value Content Creators More

In today’s world it has been increasingly shown that inbound marketing is far more effective at bringing in new guests, and increasing resort profits. This is opposed to pushy outbound marketing, that up until the recent digital revolution was still highly popular. Astonishingly, even as the evidence resoundingly points to the fact that tactics such as cold calling, bulk emails, leaflets and lengthy sales talks are far less useful than inbound marketing strategies involving digital content, many businesses, including timeshare resorts and hotels, are still persevering with  outdated outbound. This is not only a waste of time and money, but...

13 Sep 2016

Building Relationships

As Steve Clarke explains in this video recorded at the timeshare resort Pearly Grey Ocean Club in Tenerife, in whichever field of business you are in today, it is vitally important to build positive relationships with your clients and potential clients. Due to the dramatic digital transformation that has occurred in recent years, individuals have far greater amounts of information available to them regarding the companies that they do business with. These digital relationships work both ways though, with social media profiles and other online news, information and media available to your sales team. Do not neglect this amazing...

30 Aug 2016

P2P: people-to-people

As Steve Clarke explains in this video recorded at the timeshare resort Pearly Grey Ocean Club in Tenerife, in whichever field of business you are in today, it is vitally important to be considering the concept of ‘P2P: people to people.’ The way that people view brands has changed dramatically in recent years, much of which has been fueled by the digital revolution. Your guests are becoming far more savvy and their expectations are rising. It is no longer possible to broadcast corporate messages and fancy advertising and hope your guests stay loyal, they expect a more human connection with the...

Book a GoTimeshare media trip
12 Aug 2016

Book a GoTimeshare media trip

Increasingly, your guests are no longer watching TV, listening to the radio, reading magazines, and certainly not picking up flyers. This trend is only set to continue and strengthen with each progressive generation. The digital revolution is here to stay, so to try and fight against this is like attempting to hold back the ocean when the tide has changed. Rather than pretending this isn't happening, your resort should adapt to these shifts and fully embrace the digital revolution. Digital advertising can actually be a much more effective means of reaching your customers if utilised effectively. This includes well-designed, responsive websites, an...

19 Jul 2016

Technology is about people

As Steve Clarke explains in this video recorded at the timeshare resort Pearly Grey Ocean Club in Tenerife, rather than focusing on technology as something separate from people, it should be seen as a positive part of the way we now live. Modern advances in communications technology such as free messaging services and social media, offer an outstanding way of increasing our connections with others around the world. Barriers can be broken down, bringing us all closer together. For the travel and timeshare industry, these forms of communication are also an amazing tool for enhancing the way we interact and connect...