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RDO / Education & Information
17 Apr

Why Your Brand Needs Opinion Mining

With the increasingly significant digital revolution that has taken place in recent years, there are undoubtedly a whole host of new opportunities for brands to reach their customers. Social media continues to go from strength to strength and play an increasingly important part in people’s lives. Recently Facebook, the largest social network in the world reached the milestone of two billion users which is truly incredible! Many of the other largest social networks each boast hundreds of millions of users themselves, with some of these having been started less than ten years ago. In addition to this, in much of the...

10 Apr

Two important ways your Timeshare resort sales team should be using social media

Like it or not, social media has grown massively in the last decade and is here to stay. It is becoming an increasingly important medium in which people communicate, discover entertainment, and find out about products and brands, and this is very much true within the travel and timeshare industry. For some resorts this is a relatively new concept, with their bosses still viewing social media as a waste of time and even banning it within the workplace. This is a huge wasted opportunity though in terms of engaging with guests, advertising your resort and increasing bookings. Instead it is vital...

3 Apr

Is your resort meeting changing guest expectations?

Power continues to shift away from companies and into the hands of consumers, due to a number of substantial changes in the last decade. Much of this is related to the widespread digital revolution that has occurred, creating far greater consumer choice and changing guest expectations. The incredible rise in social media channels such as Twitter, Facebook and Instagram, and review sites such as TripAdvisor has meant that brands can no longer get away with providing poor customer service. In the past, poor customer service may have meant that guests didn’t return to a resort, and they could possibly have...

27 Mar

How to track your guest sales journey through social media

Whether you like it or not, social media is here to stay and is only set to get bigger and bigger. By 2020 it is predicted that there will be close to three billion people using it in some form which will likely include established channels such as Facebook, Twitter and Instagram, but also new brands. You only have to look at the astronomical rise of Snapchat which in a few short years has gone from an obscure messaging app, to one of the most widely recognised and used forms of social media in the world! Social Media is not just...

20 Mar

How To Increase Your Resort Success Through Your Guest’s Social Media Posts

It is no exaggeration to say that when many people go on their vacations, they are almost obsessively inclined to document their trip on social media. Whether or not this is a good or bad thing is beside the point; your resort should absolutely be using this modern day phenomenon to its advantage. There are plenty of success stories showing how brands from a whole variety of different sectors of the economy use social media to boost their sales and increase profits. This includes tech companies, fashion brands and food outlets and this is the case for both bigger brands and...

13 Mar

How do You Create Great Timeshare Content?

One of the things you should do before you start out on your social media marketing is to freshen up your online content and have a plan to keep it varied and changing. Your audience needs good reasons to return to your timeshare website, and one of the strongest pullers is great content that is regularly updated and that offers something of value every time. Top question: what’s in it for your audience? One of the first questions you should ask before you produce any kind of content is exactly that: why will someone want to engage with it? What benefit are you...

31 Jan

Why Ethical Selling is Essential to Your Success

The days of the dodgy salesmen and con artist are definitely numbered as the rules of the game have been completely flipped on their head. In this constantly connected world, consumers are now in the power position when it comes to most, if not all sales transactions. This can be seen everywhere you look. For example increasingly when people go out shopping in a physical store, they will compare the price displayed with prices across the internet simply by checking on their phone. They will then decide based on this whether it is worth buying the product in store or instead...

10 Jan

Trust – beats tips, tricks and tactics every time – Steve Clarke Sales Mentor

The world has changed - and we’re not going back. We can’t keep doing the same old things the same old way and just hope for better results. Buyers have changed the way they buy - and so it follows, we must change the way we sell. We are dealing with a more informed buyer than at any time in history. No longer does the salesman have the upper hand, holding all the information allowing him or her to release just enough to continually use ‘trial closes’ and then, when the buyer is backed up against the wall with nowhere to go,...

30 Nov

Why You Must Value Content Creators More

In today’s world it has been increasingly shown that inbound marketing is far more effective at bringing in new guests, and increasing resort profits. This is opposed to pushy outbound marketing, that up until the recent digital revolution was still highly popular. Astonishingly, even as the evidence resoundingly points to the fact that tactics such as cold calling, bulk emails, leaflets and lengthy sales talks are far less useful than inbound marketing strategies involving digital content, many businesses, including timeshare resorts and hotels, are still persevering with  outdated outbound. This is not only a waste of time and money, but...

13 Sep

Building Relationships

As Steve Clarke explains in this video recorded at the timeshare resort Pearly Grey Ocean Club in Tenerife, in whichever field of business you are in today, it is vitally important to build positive relationships with your clients and potential clients. Due to the dramatic digital transformation that has occurred in recent years, individuals have far greater amounts of information available to them regarding the companies that they do business with. These digital relationships work both ways though, with social media profiles and other online news, information and media available to your sales team. Do not neglect this amazing...