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19 Jun

Resort Management in a World of Diversity with José Luis Mella – Resorts Operations Director, VRI Europe

The way people choose to travel, the destinations they are deciding to visit and the expectations they have of the accomodation they stay in are in a significant state of change. Of course the situation in the Travel & Tourism sector has always been evolving, as technology, demands and aspirations have adapted, but there has been somewhat of a revolution in recent decades. Travellers are now designing their own holidays and becoming more adventurous in terms of where they choose to travel and what they want to do on their holidays. This represents a big difference from the average traveller...

new consumer website launches
23 May

New consumer website launches

As part of a drive to improve consumer representation following the closure of TATOC earlier this year, RDO has been working with AIPP (The Association of International Property Professionals) on the creation of a new website for owners of holiday homes, with a section of the site dedicated to timeshare ownership via a new alliance AIPO (Association of International Property Owners). We are delighted to announce that the new site www.aipo.org.uk was officially launched by AIPP during “A Place in the Sun Live” over the weekend of 11-13thMay at London Olympia, which attracted some 8,500+ visitors and the trade. AIPP CEO, Peter Robinson, said:...

30 Apr

Don’t Miss Your Chance to Register for RDO9 Conference!

Earlier in the year we announced to you that the theme for RDO9 will be “ACT: Action Changes Things” and that the conference will be taking place on the 12th & 13th September, at the Pestana Chelsea Bridge Hotel and Spa in London. Every year we aim to create a conference that is as educational, engaging and entertaining for our attendees as possible. In order to do this, we decide on a specific theme that we believe is highly relevant to the events that have taken place since the previous conference, and invite speakers from diverse backgrounds to inspire, educate and...

24 Apr

Introducing RDO9 Keynote Speakers Ellis Watson and Alex Hunter

For each RDO Conference our aim is to select speakers that we believe will inspire, motivate and engage attendees, and also perfectly fit with the theme of the event. The focus of RDO9 Conference is ACT: Action Changes Things. Therefore, we have selected two speakers who will help present this message with superb power, conviction and knowledge. We are very pleased to announce this year’s keynote speakers will be Ellis Watson and Alex Hunter. Both have had very different backgrounds and experiences, but are highly sought after and acclaimed international motivational speakers, who have helped inspire teams at some of the...

17 Apr

Why Your Brand Needs Opinion Mining

With the increasingly significant digital revolution that has taken place in recent years, there are undoubtedly a whole host of new opportunities for brands to reach their customers. Social media continues to go from strength to strength and play an increasingly important part in people’s lives. Recently Facebook, the largest social network in the world reached the milestone of two billion users which is truly incredible! Many of the other largest social networks each boast hundreds of millions of users themselves, with some of these having been started less than ten years ago. In addition to this, in much of the...

10 Apr

Two important ways your Timeshare resort sales team should be using social media

Like it or not, social media has grown massively in the last decade and is here to stay. It is becoming an increasingly important medium in which people communicate, discover entertainment, and find out about products and brands, and this is very much true within the travel and timeshare industry. For some resorts this is a relatively new concept, with their bosses still viewing social media as a waste of time and even banning it within the workplace. This is a huge wasted opportunity though in terms of engaging with guests, advertising your resort and increasing bookings. Instead it is vital...

3 Apr

Is your resort meeting changing guest expectations?

Power continues to shift away from companies and into the hands of consumers, due to a number of substantial changes in the last decade. Much of this is related to the widespread digital revolution that has occurred, creating far greater consumer choice and changing guest expectations. The incredible rise in social media channels such as Twitter, Facebook and Instagram, and review sites such as TripAdvisor has meant that brands can no longer get away with providing poor customer service. In the past, poor customer service may have meant that guests didn’t return to a resort, and they could possibly have...

27 Mar

How to track your guest sales journey through social media

Whether you like it or not, social media is here to stay and is only set to get bigger and bigger. By 2020 it is predicted that there will be close to three billion people using it in some form which will likely include established channels such as Facebook, Twitter and Instagram, but also new brands. You only have to look at the astronomical rise of Snapchat which in a few short years has gone from an obscure messaging app, to one of the most widely recognised and used forms of social media in the world! Social Media is not just...

20 Mar

How To Increase Your Resort Success Through Your Guest’s Social Media Posts

It is no exaggeration to say that when many people go on their vacations, they are almost obsessively inclined to document their trip on social media. Whether or not this is a good or bad thing is beside the point; your resort should absolutely be using this modern day phenomenon to its advantage. There are plenty of success stories showing how brands from a whole variety of different sectors of the economy use social media to boost their sales and increase profits. This includes tech companies, fashion brands and food outlets and this is the case for both bigger brands and...

13 Mar

How do You Create Great Timeshare Content?

One of the things you should do before you start out on your social media marketing is to freshen up your online content and have a plan to keep it varied and changing. Your audience needs good reasons to return to your timeshare website, and one of the strongest pullers is great content that is regularly updated and that offers something of value every time. Top question: what’s in it for your audience? One of the first questions you should ask before you produce any kind of content is exactly that: why will someone want to engage with it? What benefit are you...