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Alliance Group becomes the first RCI affiliated resort in Georgia

RDO / Industry Updates  / Alliance Group becomes the first RCI affiliated resort in Georgia
Alliance Group becomes the first RCI affiliated resort in Georgia
5 Apr

Alliance Group becomes the first RCI affiliated resort in Georgia

Alliance Palace in Batumi, part of Alliance Group, has joined RCI, to become the first RCI-affiliated resort in Georgia, now being part of the RCI Holiday Exchange network.

Floors 1-6 of the impressive 41-storey building are operating under the Courtyard by Marriott brand, while the remaining floors are luxury apartments. Overlooking the Black Sea, the resort is in an ideal location to appeal to tourists, with the impressive building being an attraction in its own right.

Georgia’s tourism market is going from strength to strength, with significant numbers of visitors flooding in to appreciate the beautiful landscapes and tourism attractions the country has to offer.

In 2011 the inbound visitor figure was 2.8 million, and by 2017 that number had risen to over 7.5 million, according to the Georgian National Tourism Administration (GNTA). Revenues from international tourism receipts, as reported by the GNTA, exceeded US$2.5 billion in 2017, which represents an average growth of 270 per cent since 2011.

Alliance Group CEO, Akaki Songulia explained that he was attracted to the shared-ownership market and specifically to RCI as it offers a unique lifestyle benefit to tourists. “For me it’s the same thing that has been attracting RCI’s 3.8 million member families worldwide, and that is the concept of an affordable, flexible and high-quality vacation experience. Shared-vacation ownership is going to be an excellent promotional tool for tourism in our country.”

Sergey Egorov, Director of development, Russia & CIS, RCI & Wyndham Hotel Group, said: “Domestic tourism is booming right now due to current political and economic conditions. This creates opportunity for us to focus on our domestic offering in the CIS and our collaboration with the Alliance Group will benefits both its owners and RCI members, the latter now having a very different and exciting exchange option with the affiliation of Alliance Palace in Batumi.”

For more information, visit RCI.com.

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