Holiday Club Resorts’ latest additions to its leisure activities are the Angry Birds Activity Parks, which are a creative cooperation between Finnish market leaders Rovio, Lappset and Holiday Club. Several parks have already been constructed, and now one is due to open in Gran Canaria before year-end.
Based on the world-renowned game and other entertainment content created by Rovio Entertainment Ltd, the Angry Birds Activity Parks are stealthily proving to be a phenomenon just like the Angry Birds™ itself. After the tremendously successful launch of three parks in Kuusamo, Saariselkä and Saimaa in Finland, Holiday Club decided to expand this concept to Gran Canaria. “The European travel industry should concentrate more on contents. Too often the focus is on accommodation – of which there is already an oversupply”, says Vesa Tengman, CEO of Holiday Club Resorts. He continues: “Active holidays are pivotal in Holiday Club. The Angry Birds Activity Parks complement our concept, which offers besides high quality holiday accommodation and services also year-round activity possibilities.”
The park in Gran Canaria will not only appeal to local residents, but also to international travellers. Additionally, this will increase and complement the current leisure offerings in the South of the island. Calvin Lucock, Managing Director of Holiday Club Canarias says: “We are all very excited about the imminent opening of the Angry Birds Activity Park in the municipality of Mogán. This new endeavour will certainly add value to Puerto Rico and attract more visitors to the area. Apart from being a significant tourist attraction, it will also serve the local people and create new job opportunities.”
In Finland, Holiday Club believes to increase the amount of its international customers, thanks to the worldwide success of Rovio. Particularly in Saimaa and seasonally in Kuusamo, the amount of Russian travellers is already significant. In Saariselkä holidaymakers originate from Norway, Russia and Central Europe. A whole new international clientele is also expected from China. “We are pleased that the internationalisation through our brand happens two-way. The investment of Holiday Club will increase the stream of travellers to Finland. It is also great that the world conquest of the Angry Birds Activity Parks started in Finland – the home land of the birds”, states Peter Vesterbacka, Chief Marketing Officer of Rovio Entertainment Ltd.
All parks are being constructed by the Finnish Lappset Group – one of the leading playground and exercise equipment producers in Europe. “For Lappset the investment of Holiday Club is the largest domestic order so far. In this investment project we will operate as the sole contractor, right from the planning until the execution. This will confirm the company’s position as a supplier of large entities”, says Tero Ylinenpää, Deputy CEO of Lappset Group Ltd.
In Gran Canaria, several local construction companies have been contracted to carry out all preliminary building works. Afterwards, Lappset will undertake the installation of the equipment. A distinctive range of unique indoor- as well as outdoor activities will be on offer. The estimated opening date for the park is in October 2013.
Holiday Club aspires to keep on expanding its products and services in order to continuously enhance the customers’ holiday experience. With the Angry Bird Activity Parks, Holiday Club goes beyond that – it introduces an innovative concept that the local community can enjoy and experience as well. Aimed at all age groups, these parks guarantee a unique and wholesome experience for everyone.