Azure Malta is launching another exciting platform to communicate with its members and guests. The launching of Azure TV is a first for the vacation ownership industry in Europe.
Azure Malta is not shy about trying new things to promote its brand and raise the profile of the industry. The strategy behind Azure TV is to do just that.
As video content will be a fundamental way of harnessing new business and engaging with existing members throughout 2015 and 2016, the Azure Marketing team has done all of the relevant research and training to implement this new strategy within the business.
Azure TV features a dynamic YouTube playlist within the current Azure Malta YouTube channel, with a series of different episodes that explore the Maltese Islands, events happening in and around Malta, and the Golden Sands Resort. The playlist also includes interviews with members, guests and industry specialists, and so much more.
With an ever growing online community, Azure Malta wants not only something for its guests and members to engage with, but also for them to be involved in: hence the creation of Azure TV. The very successful launch of a teaser campaign in January 2015, which had an overwhelming response across Azure’s Social Media networks, was shortly followed by the first exciting episode, showcasing Malta’s famous Carnival season in February.
Azure TV is produced, presented and edited by the Azure Marketing team, making the whole project cost efficient, fun and very personal to the Azure team.
A new episode will be launched every second week throughout 2015, not to mention a few ‘special episodes’ in between – so watch this space!
Stay tuned to Azure TV by following #AzureTV on Social Media or subscribe to our YouTube Channel on http://www.youtube.com/azuremalta.