Worldwide vacation exchange provider, DAE, has delivered a boost to New Zealand tourism with an increase in visitation from Chinese Vacation Ownership members on exchange.
The news follows the release of the Statistics New Zealand 2013 Tourism Satellite Report that found the number of Chinese visitors to New Zealand increased by more than 30 percent in the 12 months to March 2013, along with a $213 million rise in international visitor expenditure.
Now identified as the biggest growth market for the country’s inbound tourism industry, Gary Fog, DAE’s Business Development Manager for Australia and New Zealand said the opportunity to maximise Chinese visitation and expenditure in New Zealand was through greater exchange options.
“The Chinese Vacation Ownership market is set to be the largest in the world,” said Mr Fog. “In the past 12 months, we’ve seen the vacation exchange model work particularly well in delivering Chinese Vacation Ownership members to key destinations such as New Zealand.
Mr Fog said Chinese tourists were attracted to the natural appeal and charm of New Zealand as a vacation destination, offering an array of world-class sights, activities, shopping, restaurants and accommodation.
Head of DAE China, Yang Chen said DAE China has seen a demand for more and more members to travel to New Zealand for vacation, independently through DAE exchange and in groups on organized tours through their Vacation Club partners.
Mr Fog said the increase in Chinese visitation was being welcomed by New Zealand Timeshare Resorts, some of which were even adding Chinese signage to improve the visitor experience and make their stay more enjoyable.