Interval International has been recognised by the Hospitality Sales and Marketing Association International (HSMAI) with a prestigious Bronze Adrian Award. In its 58th year, the competition showcases the leading advertising, public relations, and digital marketing talent in the hospitality, travel, and tourism industries.
The winning entry, “Real Members. Real Stories., was submitted in the digital category and judged as exceptional by industry leaders. This year’s recognition represents the 10th HSMAI award presented to Interval in recent years for excellence in digital marketing, advertising and public relations.
“The objective was to create an authentic consumer message, promoting the advantages of shared ownership, including spacious accommodations and luxurious amenities,” said Jan Wyatt, vice president of corporate marketing at Interval International. “In addition, with real-life stories from Interval members, we were able to articulate important benefits, such as our vacation exchange network, weeklong resort Getaways and an array of digital planning tools.”
Produced in conjunction with Mountain View Group, the video provides a series of compelling testimonials by Interval members, who share their vacation experiences. Available in English, Spanish and Portuguese on IntervalWorld.com, “Real Members. Real Stories.” forms part of the Interval HD collection, which is also accessible on YouTube, and Interval’s mobile applications. The video is just one of many resources on the site for consumers seeking to learn about the benefits of vacation ownership and Interval membership.