Interval International was recently honored by the Hospitality Sales and Marketing Association International (HSMAI) with three Bronze awards. Two of Interval’s engaging digital marketing tools and its colorful product brochure promoting Club Interval Gold® were recognized for their creativity in the annual competition that has evolved into the world’s most prestigious contest tailored for the hospitality and tourism industries.
The winning “Interval HD Resort Sizzle Reel” highlights many of Interval’s high-quality member resorts and a variety of vacation experiences through high-definition video and elegant text treatment. The video is being used at point of sale to introduce prospective owners to the many benefits of vacation ownership and exchange. The second winner was a series of four overview videos, one for each Interval membership offering. Collectively, they were recognized for their comprehensive narration of membership options. These videos are part of the Interval HD collection available on IntervalWorld.com, YouTube, and Interval’s mobile applications.
Interval’s print honoree was the Exchanging With Club Interval Gold consumer brochure, a visually appealing piece that outlines the Club Interval Gold program, which offers owners of fixed- and floating-week timeshares the opportunity to convert their weeks to points for increased vacation possibilities. The brochure is presented to potential owners at resorts offering the product.
This year’s 57th HSMAI Adrian Awards global competition attracted more than 1,200 entries that were judged by top hospitality, travel, tourism, and media professionals from all sectors of the industry. On February 24, 2014, HSMAI will pay tribute to award winners during the organization’s annual gala in New York City.