Memorial Day officially kicked off the summer season, and many travellers are looking forward to their next vacation. Travel companies have an insider’s view of where customers are looking to go, which often reveals interesting trends.
RCI looked at search data from RCI® subscribing members planning a vacation from Memorial Day to Labor Day 2015 to get a big picture view of where travelers are hoping to visit this summer.
When searching by destination, the top searched locations were:
- Playa del Carmen and Riviera Maya areas of Mexico (9.1%)
- Florida’s Southern Atlantic coast (7.7%)
- Tenerife, Spain (7.2%)
- Cancun, Mexico (5.5%)
- Myrtle Beach area of South Carolina (5.4%)
When searching by specific city, the top searched locations were:
- Orlando, Florida (14.8%)
- Kissimmee, Florida (11.3%)
- Malaga, Spain (4.5%)
- Punta Cana, Dominican Republic (4.2%)
- Williamsburg, Virginia (3.8%)
For vacation planning inspiration, RCI offers a travel magazine available on the iPad through its Endless Vacation magazine app available for free from the iTunes® App Store1. The current issue includes a feature on some of the top member-searched destinations, with information about what to do, where to eat, places to stay and more in each location.
Data was pulled from RCI members using their RCI Weeks® accounts searching for arrival dates from May 25, 2015 through September 7, 2015.
1The Endless Vacation® magazine is independent publication and has not been authorized, sponsored or otherwise approved by Apple Inc. iPad® and iTunes® are registered trademarks of Apple Inc.