Karma Group has announced its latest acquisition – the Twickenham-based rugby pub and club, Stokes and Moncrieff. http://www.stokesandmoncreiff.com/
Under the recently completed agreement, Karma has purchased a majority equity interest in the venture (60%) alongside Simon Shaw (ex-England and British Lions rugby international and our European Marketing Manager) and Ian Styles (Simon’s commercial manager).
Stokes and Moncrieff (soon to be co- branded A Karma Clubhouse) has established itself as not only the premier rugby venue in Twickenham, whether gameday or not, but also the home base for many players and people involved in the sport. Twickenham Stadium is not only the home of English rugby, but with a capacity of almost 80,000 spectators is also the venue for a large range of international sporting and entertainment events.
Karma’s intention is to retain its current popularity and invest heavily in the property by developing a members’ floor and private bedrooms upstairs, as well as further enhancing the rugby theme and ‘ownership’ of the property.
Karma has many existing members whom it believes will welcome the opportunity to have a base for all England home games (as well as games by Harlequins and other London clubs) and to have a private enclave close to the ground. Karma membership will give them priority access to the property, club and exclusive benefits. It is also a perfect marketing platform to introduce new clients to Karma and our range of products.
It is the intention to provide a host of leisure and hospitality experiences outside the usual vanilla hotel accommodation and this Karma Clubhouse is a great example of just that.
There are many ex and current players as Karma Ambassadors and having its own presence in Twickenham will provide a great opportunity to work closely with them both physically and remotely. Karma has long had both a passion and commercial involvement with the sport of rugby and this perfectly fits its target demographic, for both current and potential clients.