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Karma Royal Group Revamps Royal Resorts Brand

RDO / Industry Updates  / Karma Royal Group Revamps Royal Resorts Brand
Karma Royal Group Revamps Royal Resorts Brand
18 Nov 2014

Karma Royal Group Revamps Royal Resorts Brand

Royal Resorts is being revamped with a fresh new look after experiencing fast growth in three key destinations: Indonesia, primarily on the holiday island of Bali as well as in India and Thailand. The brand, renowned for its family-friendly, value-driven approach to hospitality, primarily offering tastefully furnished and well-appointed apartments in the world’s most popular holiday destinations via an exclusive holiday membership programme, made its maiden foray into Europe recently by introducing the Royal Villea Village on the Greek holiday island of Crete.

The debut of the new Royal Resorts logo reflects the brand’s evolving identity. The logo’s elegant new design brings us in line with sister brand Karma Resorts and reflects our determined move towards a four star network of properties with a truly global reach. “ The rebranding of Royal Resorts comes after the drive to improve services and facilities for our members,said John Spence, Chairman and CEO of Karma Royal Group.

Accommodation at a typical Royal Resort is ideally suited for families and couples as well as individual travellers, usually featuring studio apartment units sleeping two persons, or one-bedroom and combination apartment units suitable for a maximum of four persons.  These apartments have contemporary interiors and will usually include sleeping, dining and lounge areas, fully equipped kitchenettes, ensuite bathrooms, television sets and amenities of the highest standard. Facilities and services at Royal Resorts now reflect an upward shift – dining venues display menus and décor designed by renowned chef consultants and designers, all resorts within the portfolio feature in-house spas as standards whilst accommodation units feature up-to-the-minute interiors, furnishings, appliances and entertainment systems.

Every Royal Resort is exclusive to holiday club members only. Membership is based on a fractional ownership model run by Royal Resorts. Members can also experience the world through the Odyssey reservations and exchange platform, which gives them access to more than 4000 resorts worldwide.

Currently, Royal Resorts’ footprint spans 13 resorts in four countries, namely, India, Indonesia, Thailand, and most recently, Greece. The group is seeking further expansion in Europe – including Germany, France, Spain, Italy, Greece, Bulgaria and the United Kingdom. In other parts of the world, Royal Resorts is also aiming to expand its presence with opportunities in the Philippines, the Middle East, in Brazil as well as scrutinizing several possibilities in the Caribbean.

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