RCI has invested in a range of tools and services to support the operations of its affiliates, from dynamic marketing materials and collateral to boost sales to social media monitoring, the provision of on-site support, business and staff recognition – and more.
One of the company’s latest pilot programmes is to place RCI representatives on site at resorts in key destinations across Europe to offer resorts, their owners and potential purchasers a professional one-to-one service providing information about RCI, timeshare exchange and shared-vacation ownership in general. The representatives can handle a range of enquiries about timeshare exchange and RCI membership, as well as give members the option to conduct RCI transactions while at the resort.
The programme is also designed to give resorts added credibility, strengthen the sales proposition and cement the RCI relationship, according to Dimitris Manikis, RCI’s vice president Business Development EMEA and managing director South Africa.
“Having RCI representatives on site and visible to owners and potential owners is something many resorts have been asking us to do,” Manikis said. “It adds to the credibility not only of the resort and its product, but the exchange system and timeshare in general.
“Having a friendly professional face to speak with and explain things can make all the difference to an owner or prospect who wants a better understanding of exchange. This initiative is just one of the many ways that RCI is investing to help the operations of our affiliates. Following the pilot programme, we will evaluate its success with a view to further enhancing our offering to affiliates.”
RCI has also invested significantly in a range of products and services that go well beyond holiday accommodation to offer RCI members a range of lifestyle benefits,
A key recent development is the expansion of RCI Platinum, the company’s lifestyle product that offers a premium-level membership and which has now passed its 200,000-member milestone. The programme provides a range of holiday travel and lifestyle benefits, including discounts at European golf courses and wellness centres, access to airport VIP lounges and membership to ‘tastecard’, the UK and Ireland’s largest dining club.
Since the start of the year, RCI has added 93 new properties to its network of affiliated resorts. This includes Royal Sun Resort in Tenerife, Emet Termal Resort & Spa in Turkey and Akasya Vadisi Resort, located approximately 70 kilometres from Ankara in Turkey.
Joining The Registry Collection programme is Koloa Landing at Poipu Beach. The resort is located on the South Shore of Kauai, Hawaii.