RCI’s Timeshare Online Listening Center, a Recognized Social Media Solution for Vacation Ownership Resorts, Expands Internationally
RCI® has seen such great success with its social media monitoring service, the Timeshare Online Listening Center, that it has expanded internationally. The company has seen impressive growth in the program, and now has a 100 percent retention rate of clients, representing nearly 400 affiliated resorts around the world.
RCI launched this service from its headquarters in Parsippany, N.J. last year. The service has since expanded into a new, larger listening center that utilizes state-of-the-art technology. After its initial success, there was demand for monitoring in Spanish and Portuguese in addition to English. As a result, RCI recently added a second Timeshare Online Listening Center in its office in Mexico to offer this additional language support.
The goal of the Timeshare Online Listening Center is to monitor brand conversations and online reviews on behalf of its clients, helping to spread positive brand mentions while addressing any customer service issues that arise. Detailed customized listening reports are then provided on a monthly basis to help clients understand and leverage their brand’s online feedback.
Clients see the value in RCI’s expertise in social media, analytics, and the vacation ownership industry. This unique combination allows RCI to provide a service not offered by other third-party monitoring services to this industry.
“Vacation ownership clients have very unique opportunities and challenges in social media,” said Phil Brojan, senior vice president, Global Marketing, RCI. “Our clients value the investment we have made in online listening technologies on their behalf, and the amount of customization and analytical expertise we build into our service. Our analysts are trained experts that dedicate themselves to each individual client, understanding their businesses and tailoring the listening, responding, and reporting approach accordingly. We don’t believe in a one-size fits all approach that can be selected from a menu, but more of a close partnership to help clients protect, grow, and enhance their brands online.”
RCI affiliates who want more information about the Timeshare Online Listening Center should contact their RCI account executive. For more information on becoming an RCI affiliate, visit www.RCIaffiliates.com.