KwikChex, as part of the Timeshare Task Force initiative, recently challenged whether the following claims on www.theultimateholidaypackage.co.uk – Easy Consulting SL, trading as The Ultimate Holiday Package – were misleading:
“The Ultimate way to holiday! As the single largest provider of promotional holidays in Europe, we strive for excellence in every way …”. One page of the website was headed “T’s & C’s” and included text stating “19. As a couple, you will be required by the resort to attend a presentation, of at least 90 minutes, to show you the facilities and to explain to you the benefits of the ownership system. However, you are under no obligation to buy or enter into any contract. An appointment will be made for you during your stay at your chosen resort. If you fail to attend this presentation, without valid reason, you shall be liable to pay the full rental cost for your accommodation for the duration of your holiday …”.
KwikChex challenged whether the ad was misleading because it was not sufficiently clear that the price of holidays was dependent on customers attending a timeshare sales presentation and that failure to attend would mean incurring the full cost of the holiday accommodation.
KwikChex also challenged whether the claim ‘the single largest provider of promotional holidays in Europe’ was misleading and could be substantiated.
Easy Consulting SL, trading as The Ultimate Holiday Package, failed to respond to the ASA’s enquiries, despite reminders from the ASA.
Both complaints were upheld by the ASA and the ad must not appear again in its current form.
For more information, go to http://tinyurl.com/j7r9ejk