Freddie Herbst Tag

RDO / Posts tagged "Freddie Herbst"
26 Oct 2017

Dominate Future Markets Using Accurate Opinion Data via Freddie Herbst – Commercial Director, BrandsEye

In today’s world, with the huge growth in digital technology and reliance on the internet in our lives, companies are engaged in gathering data about people more than ever. As people increasingly share aspects of their lives via social media networks, including Facebook, Twitter, Instagram and more, there is a growing stream of information available to brands about what matters to people. This data is extremely important as it can be used to make predictions about future buying habits, improvements to sales processes and ultimately be used to increase profitability. In the past brands would have to rely solely on more...

OK - so I am an elephant
20 Sep 2017

OK – so I am an elephant

It would be true to say that I was quite disappointed when Nigel Risner told me I'm an elephant, as he, Jackie Murphy and I struggled through Malaga Airport in the closing hours of last Tuesday week, after RDO8 finished in Marbella. There had been an Air Traffic Controllers’ strike in France (where else) and of course flights were delayed and re-directed etc. Ok, I always suspected that there was a central element of elephant in my character but I had always hoped there was a bit of monkey or lion as well – not dolphin (see Nigel’s book “It’s a...