Selling Travel Experiences Online – How to Get 6% More via Daniel Bensley – Business Development Manager, Qubit
What motivates individuals to take certain economic decisions rather than another? This is a concept that has long been studied and analysed by companies, their marketing teams and individual marketing experts. When people decide to buy one product rather than another, there are many different factors that lead to that decision, some of which are logically based and many which are based on emotions. In fact, in many ways humans are highly illogical creatures, despite what many of us would like to believe. This is what has made marketing, up until very recently seem so inexact and often very hit...
Selling Travel Experiences Online – How to Get 6% More with RDO8 Guest Speaker Daniel Bensley
Leisure travel businesses and marketing organisations have long pondered what exactly motivates individuals to book the vacations they do. Why do they choose certain hotels or resorts over others? What factors lead to them deciding to head to one destination rather than another? What causes them to choose different excursions, restaurants, or activities while they are on their holiday? These are all factors related to the overall concept of leisure-travel and vacations which ultimately is a highly experience based activity with many complicated influences affecting a tourist or traveller’s decision making process. To be able to better understand what influences...
