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19 Sep

#RDO7 Conference 2016 starts tomorrow, are you ready?

Here at RDO we are very excited that this year’s RDO7 Conference starts tomorrow! This promises to be an exciting event packed with inspirational speeches from motivational speakers and business leaders, lively and engaging debates and fantastic networking opportunities, all set in the beautiful Pestana Chelsea Bridge Hotel & Spa in London, undoubtedly one of the world’s greatest cities. The theme of this year’s conference is Taking Ownership which given recent challenging economic and political events, couldn’t be more necessary for the travel and timeshare industry. Understandably there are concerns among both individual owners and timeshare companies and organisations. RDO7...

13 Sep

Building Relationships

As Steve Clarke explains in this video recorded at the timeshare resort Pearly Grey Ocean Club in Tenerife, in whichever field of business you are in today, it is vitally important to build positive relationships with your clients and potential clients. Due to the dramatic digital transformation that has occurred in recent years, individuals have far greater amounts of information available to them regarding the companies that they do business with. These digital relationships work both ways though, with social media profiles and other online news, information and media available to your sales team. Do not neglect this amazing...

30 Aug

P2P: people-to-people

As Steve Clarke explains in this video recorded at the timeshare resort Pearly Grey Ocean Club in Tenerife, in whichever field of business you are in today, it is vitally important to be considering the concept of ‘P2P: people to people.’ The way that people view brands has changed dramatically in recent years, much of which has been fueled by the digital revolution. Your guests are becoming far more savvy and their expectations are rising. It is no longer possible to broadcast corporate messages and fancy advertising and hope your guests stay loyal, they expect a more human connection with the...

Win more business through conversations not publications RDO7 breakout session with John Beckley and Steve Clarke
2 Aug

“Win more business through conversations not publications” – RDO7 breakout session with John Beckley and Steve Clarke

The digital world continues to shift and transform in new and exciting ways. One of the most significant changes in the last decade, has been the huge expansion in the use of social media, as an increasingly vital means of communication and conversation. This includes established social media channels such as Facebook, Twitter, LinkedIn, Pinterest and Google Plus, and newer platforms like Instagram, Periscope and Snapchat. There are literally billions of people around the world using social media to share content, interact, and find out new information. This trend has been further strengthened with the widespread use of smartphones in...

I’m No Social Media Marketing Expert, but I’m On Board!
9 Feb

I’m No Social Media Marketing Expert, but I’m On Board! Will You Join Us?

We’re all back from RDO’s social media and digital strategy meeting, held in London late January, and, while I’m not that good at the technical side of social media marketing, I’m definitely a convert. One thing lots of people are already excited about is the new RDO Digital community we are about to launch for our members and their staff. This will be a platform where we will be hosting all kinds of training and discussion, and helping each other out as we work together to get better at social media and build up timeshare’s recognition and reputation. That said, I...