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17 Apr

Why Your Brand Needs Opinion Mining

With the increasingly significant digital revolution that has taken place in recent years, there are undoubtedly a whole host of new opportunities for brands to reach their customers. Social media continues to go from strength to strength and play an increasingly important part in people’s lives. Recently Facebook, the largest social network in the world reached the milestone of two billion users which is truly incredible! Many of the other largest social networks each boast hundreds of millions of users themselves, with some of these having been started less than ten years ago. In addition to this, in much of the...

10 Apr

Two important ways your Timeshare resort sales team should be using social media

Like it or not, social media has grown massively in the last decade and is here to stay. It is becoming an increasingly important medium in which people communicate, discover entertainment, and find out about products and brands, and this is very much true within the travel and timeshare industry. For some resorts this is a relatively new concept, with their bosses still viewing social media as a waste of time and even banning it within the workplace. This is a huge wasted opportunity though in terms of engaging with guests, advertising your resort and increasing bookings. Instead it is vital...

3 Apr

Is your resort meeting changing guest expectations?

Power continues to shift away from companies and into the hands of consumers, due to a number of substantial changes in the last decade. Much of this is related to the widespread digital revolution that has occurred, creating far greater consumer choice and changing guest expectations. The incredible rise in social media channels such as Twitter, Facebook and Instagram, and review sites such as TripAdvisor has meant that brands can no longer get away with providing poor customer service. In the past, poor customer service may have meant that guests didn’t return to a resort, and they could possibly have...

27 Mar

How to track your guest sales journey through social media

Whether you like it or not, social media is here to stay and is only set to get bigger and bigger. By 2020 it is predicted that there will be close to three billion people using it in some form which will likely include established channels such as Facebook, Twitter and Instagram, but also new brands. You only have to look at the astronomical rise of Snapchat which in a few short years has gone from an obscure messaging app, to one of the most widely recognised and used forms of social media in the world! Social Media is not just...

20 Mar

How To Increase Your Resort Success Through Your Guest’s Social Media Posts

It is no exaggeration to say that when many people go on their vacations, they are almost obsessively inclined to document their trip on social media. Whether or not this is a good or bad thing is beside the point; your resort should absolutely be using this modern day phenomenon to its advantage. There are plenty of success stories showing how brands from a whole variety of different sectors of the economy use social media to boost their sales and increase profits. This includes tech companies, fashion brands and food outlets and this is the case for both bigger brands and...

19 Sep

#RDO7 Conference 2016 starts tomorrow, are you ready?

Here at RDO we are very excited that this year’s RDO7 Conference starts tomorrow! This promises to be an exciting event packed with inspirational speeches from motivational speakers and business leaders, lively and engaging debates and fantastic networking opportunities, all set in the beautiful Pestana Chelsea Bridge Hotel & Spa in London, undoubtedly one of the world’s greatest cities. The theme of this year’s conference is Taking Ownership which given recent challenging economic and political events, couldn’t be more necessary for the travel and timeshare industry. Understandably there are concerns among both individual owners and timeshare companies and organisations. RDO7...

13 Sep

Building Relationships

As Steve Clarke explains in this video recorded at the timeshare resort Pearly Grey Ocean Club in Tenerife, in whichever field of business you are in today, it is vitally important to build positive relationships with your clients and potential clients. Due to the dramatic digital transformation that has occurred in recent years, individuals have far greater amounts of information available to them regarding the companies that they do business with. These digital relationships work both ways though, with social media profiles and other online news, information and media available to your sales team. Do not neglect this amazing...

30 Aug

P2P: people-to-people

As Steve Clarke explains in this video recorded at the timeshare resort Pearly Grey Ocean Club in Tenerife, in whichever field of business you are in today, it is vitally important to be considering the concept of ‘P2P: people to people.’ The way that people view brands has changed dramatically in recent years, much of which has been fueled by the digital revolution. Your guests are becoming far more savvy and their expectations are rising. It is no longer possible to broadcast corporate messages and fancy advertising and hope your guests stay loyal, they expect a more human connection with the...

Win more business through conversations not publications RDO7 breakout session with John Beckley and Steve Clarke
2 Aug

“Win more business through conversations not publications” – RDO7 breakout session with John Beckley and Steve Clarke

The digital world continues to shift and transform in new and exciting ways. One of the most significant changes in the last decade, has been the huge expansion in the use of social media, as an increasingly vital means of communication and conversation. This includes established social media channels such as Facebook, Twitter, LinkedIn, Pinterest and Google Plus, and newer platforms like Instagram, Periscope and Snapchat. There are literally billions of people around the world using social media to share content, interact, and find out new information. This trend has been further strengthened with the widespread use of smartphones in...