Advertising Standards Authority bans ‘misleading’ ITRA TV ad

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7 Feb 2011

Advertising Standards Authority bans ‘misleading’ ITRA TV ad

Britain’s official advertising watchdog, the Advertising Standards Authority (ASA), has banned a TV ad by ITRA, the International Timeshare Refund Action group, after RDO and TATOC, the Timeshare Association, as well as viewers, complained that it was misleading to consumers.


The commercial encouraged “unhappy timeshare owners” to join ITRA’s “no win, no fee refund claim”. When viewers contacted ITRA, they were offered the opportunity to buy another product from ITRA’s main sponsor, ClubClass Holidays, as an alternative to timeshare.

The ASA was concerned about the fact that this alternative product offered had not been mentioned in the ad, and ruled that “because the ad did not make clear that it was offering another product in addition to the opportunity to join the legal action, it was misleading by omission.” The TV ad cannot be broadcast again in its current form.

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