Top timeshare professionals from around the world exchanged ideas for the industry’s future at the American Resort Development Association (ARDA) 2010 Convention and Exposition, held at the Venetian Resort Hotel and Casino in Las Vegas from 14 to 18 March.
ARDA members were joined by 369 international colleagues from around the world, with representatives from Mexico and from the UK being the most prominent.
Despite the number of participants being slightly down on previous years, the general mood was upbeat with most delegates feeling confident about the future of the industry, having seeing the first signs of business recovery.
Howard Nusbaum, ARDA president and CEO, said: “Our industry was developed during the recession of the 1970s, and the entrepreneurial nature and creative spirit of our members was more evident than ever at this year’s ARDA Convention.”
Panel discussions and educational sessions were on a wide variety of topics ranging from hospitality issues, fractional and private residence clubs, finance, cross-industry developments, green management and e-media trends.
The importance of selling through electronic media and in particular the use of social networks was a recurrent topic of debate and something that many companies admitted to be considering more prominently in their marketing plans as a key tool for future success.