Diamond Resorts International® Introduces Sales & Marketing Mentorship Programme

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21 Jun 2012

Diamond Resorts International® Introduces Sales & Marketing Mentorship Programme

Diamond Resorts International® (Diamond) announces the Diamond Mentorship Programme, an inaugural apprentice programme that develops qualified individuals to ultimately assume a position as a Manager or Director of Marketing at a Diamond sales and marketing location. 

Launching on July 16, 2012, the programme will encompass all aspects of marketing and executive leadership and will provide hands-on training, mentoring, shadowing and one-on-one interaction with department heads. Featuring four apprentices selected from a sizeable pool of applicants by an ad-hoc internal selection committee, the Programme will offer a rigorous 12-month schedule with classroom-style training sessions, webinars and on-the-job rotational assignments in key sales and marketing areas: OPC, Concierge, Special Events and the National Marketing Center. 

In addition to this on-the-job training, the trainees will be offered a comprehensive University of Excellence curriculum in leadership, management and technical areas, as well as functional overviews and meetings to obtain a strategic viewpoint of the Company. Marketing expectations will also be included in this program. 

The vision for this Programme is to develop both sales and marketing leaders. Subsequent editions of the Mentorship Programme will feature an alternate discipline approach: While the inaugural Programme will focus on Marketing disciplines, the following edition will seek to develop future leaders in Sales. Each alternation of the Programme will be offered annually and will feature a 9-12 month curriculum. 


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