Interval International has partnered with DG Film, LLC, a full-service production firm that specializes in creating customized resort and location videos. The alliance makes available professional filmmaking and other digital marketing services to Interval International member resorts.
“Consumers are increasingly using Internet search in vacation planning, and expect to see video as part of the information that is available online,” said Jan Wyatt, Interval’s vice president of corporate marketing. “Creative, professionally produced high-definition video is a desirable way for developers to feature their resorts, and help travelers to visualize their next dream vacations.”
In fact, Google statistics revealed that 46 percent of personal travelers watched travel-related videos in 2011, an increase of 27 percent in the past two years. DG Film recently provided production services for the launch of Interval HD, an online video channel that features destination overviews and resort videos for member families to access through IntervalWorld.com.
“We showcase properties in a captivating style by integrating HD video fully optimized for Web viewing,” said Demetrius Graham, founder, DG Film, which has more than 15 years of experience in the hospitality industry. “Our custom videos support online search and bookings through a variety of distribution channels. They also can be used for in-house applications and point-of-sale presentations.”
DG Film is the newest addition to Interval’s Affiliate Advantages program, a collection of value-driven products that provides member resorts with preferential access to services, discounted rates – or a combination of both, to enhance marketing and sales efforts and to improve overall operational efficiencies.
Resort videos produced by DG Film may also be featured on Interval HD.