Group RCI has launched a new TV channel available to members in the UK and the US on its website.www.rci.comThe new RCI TV channel will be rolled into other regions throughout this year.
The RCI TV channel gives members information about Group RCI products and services, as well as travel and resort information. Viewers can access a Destination Review Channel with video footage of the resorts, and watch interviews with RCI’s president and CEO, Geoff Ballotti, amongst others.
The long term plan is to create a version of RCI TV which is also accessible to non-RCI members, with the intention of raising consumer awareness of the product and increase sales.
Group RCI also plans to introduce a Resort Showcase channel later this year, which will contain video footage and virtual tours of RCI-affiliated resorts throughout the world.