The Tourism Alliance, of which the UK Chapter of RDO is a member, has welcomed the new tourism strategy recently unveiled by the British government as potentially the most significant step forward for Britain’s tourism industry for many years.
The new strategy aims to generate four million additional overseas visitors to the UK over the next four years, bringing in £2 billion worth of extra spend and creating 50,000 new jobs across the country. Other goals are to increase the proportion of UK residents who holiday at home and improve the sector’s productivity to become a more efficient and competitive destination.
To achieve this, the government will fund, together with the private sector, a £100 million marketing campaign to promote the UK abroad, and look at ways of overcoming issues which currently hamper the industry such as excessive red tape on businesses, visa applications and airport queuing times.
The Tourism Alliance is a trade body that aims to maintain a favourable environment for all businesses involved in tourism, particularly in England, lobbying governments in the UK and the EU. RDO has been actively participating in events organised by them since the UK Chapter joined in January.
For a full copy of the Tourism Policy, contact Sue McNicol on firstname.lastname@example.org.