The US timeshare industry continues to demonstrate its resilience despite the economic downturn according to the latest figures released by the American Resort Development Association (ARDA).
Although overall sales reflect the national trend of lower consumer spending, a high occupancy rate of 80 percent, compared to 60.4 per cent hotel occupancy rate, shows that timeshare owners continue to enjoy their pre-paid timeshare vacation.
Preliminary 2009 second quarter research indicates that nine out of ten owners were currently on monthly payments, a 0.2 per cent increase on the previous quarter. Sales efficiencies have also improved, with a Volume Per Guest of US$2,043, up two per cent on the level during the previous quarter.
“The good news is that timeshare owners are still vacationing, and occupancy remains strong,” said Howard Nusbaum, president and CEO of ARDA. “Coupled with our industry’s emphasis on new efficiencies and improvements to our business model, we will come through the current downturn and be ready to meet the expectations of customers.”