Industry leaders at the Vacation Ownership Investment Conference (VOIC), which took place at The Peabody in Orlando on 4-6 October, shared encouraging insights to hint that the timeshare industry is on the rebound.
Although tourism in general is bouncing back, with lodging occupancy up nearly three per cent, timeshare sales were down by 33 per cent in 2009. This, however, was partly attributed to corporate restructuring due to pressure from the financial industry rather than lack of consumer demand. Overall, speakers agreed that the worst is over and the investor community is slowly coming back to the shared ownership industry.
The two-day conference included debates about topics such as the issue of transparency, particularly in the pricing of timeshares, and sales and marketing methods to help resorts engage with consumers.
The event will be rebranded as the Shared Ownership Investment Conference for its next edition, which will take place on 17-19 October 2011 in Orlando.