The Pestana Group is expanding its resort portfolio by adding three new properties in three countries which represent fresh destination offerings for this leading Portuguese hospitality company.
In July this year Pestana will be opening the doors of a 120-room hotel on South Beach in Miami. In addition it has just closed a deal to bring hotels in the Columbian capital of Bogotá, and Uruguay’s largest city, Montevideo, into its network, taking the total number of Pestana resorts in South America to 14.
Pestana has long enjoyed success in Brazil, having 7000 Brazilian members and, according to Peter Booth, Pestana Group managing director, the country will play a major part in his company’s expansion strategy. He said: “The Brazilian economy is growing; it has a strong currency and a growing number of its population have both more buying power and the desire to travel outside Brazil. Miami is a preferred holiday destination for Brazilians and South Beach has a younger purchaser appeal, while the other two selected destinations are also popular with this market. We see Brazil as a real power house for our business, both as a destination and a source market.”