In today’s Travel & Tourism environment, customer expectations are at an all time high due to a number of important factors. There is now a tremendous choice of different options available to those wishing to travel including cheaper air fares, a greater variety of places to stay than ever before because of new disruptive brands such as Airbnb, and incredible experiences to try while on your next holiday because of innovative brands like G Adventures.
Whereas before, travellers were more restricted to a limited set of companies that were able to monopolise their attention, the world of Travel & Tourism has been significantly changed by increased competition, and other factors like incredible innovations in technology in the last decade. With the growth in social media, review sites like TripAdvisor, and vast numbers of online travel blogs and videos, people are now much more discerning in where and how they choose to travel.
These online sources and many more, have become strong factors influencing people’s holiday decision making. People are quickly and easily able to research holiday destinations, accommodation and things to do from the comfort of their own home, via their computer or mobile device. The pervasive nature of the internet means that brands need to work much harder for people’s attention, business and loyalty, as they have a huge amount of free information at their fingertips.
Rather than seeing this as a negative though and trying to ignore what is happening due to technological advances and greater choice, brands should leverage these resources to improve their services and ultimately increase their profits. One such way of doing this is through the enhanced use of Guest Intelligence. By successfully achieving this brands can improve the service they offer thus increasing positive online reviews which will ideally encourage greater numbers of direct bookings.
Join Danica Davis for an enlightening discussion during this RDO9 breakout session in which she will help attendees discover the key trends impacting reputation and how to best utilise the latest technological innovations to interact with guests before, during and after their stay so as to be able to outperform competitors.
Danica is Product Specialist at ReviewPro, the leading provider of Guest Intelligence solutions for the hospitality industry. With close to a decade’s worth of client marketing experience and seven years within the hotel industry, Danica has both the insider knowledge and creative edge on how to help businesses be able to affect meaningful development. Before her current role at ReviewPro, she worked as the PR & Online Reputation Manager for Apex Hotels.
We would like to offer a big thanks to our Platinum sponsors, Interval International and RCI and our Gold level sponsors, Dial An Exchange, Light Enterprises and Shawbrook Bank. Without our sponsors each year the event wouldn’t be possible so we are extremely grateful for their amazing support.