DAE (Dial An Exchange) reveals new branding and whole new look

RDO / Industry Updates  / DAE (Dial An Exchange) reveals new branding and whole new look
1 Oct 2013

DAE (Dial An Exchange) reveals new branding and whole new look

On 1st October, DAE (Dial An Exchange) introduced a whole new look and brand image.

The new branding brings together all of its global entities under one logo, harmonising the company image to ensure its over 450,000 members and numerous industry partners, from London to Sydney, can instantly recognise the company.

The branding matches DAE’s forward-focus. Since its inception in 1997 in Australia’s Gold Coast, it has grown exponentially and continues to expand its global reach with 11 offices around the world.

DAE is a truly global brand, but as a franchise company the brand identity was traditionally slightly different in Europe to elsewhere in the world.

DAE, managing director Europe, Oliver Green said: “Our new look aims to harmonise our company branding, reflecting the truly global reach of DAE. Moving to a single brand under one global banner means we can focus on continuing to improve our service to both members and industry partners, provide stronger sales and administration support, and above all, continue to deliver great value for money.”

The branding includes a logo with a blue chevron and can feature the tagline: Worldwide Holiday Exchange. Meanwhile Dial An Exchange Europe’s website has been created as a standalone element of the logo.

DAE chief executive officer and founder, Francis Taylor said: “The philosophy behind the new DAE Compass, set within the blue chevron, represents our business perfectly.

“The wings indicate the freedom of flight and travel, modelled on the wings of an aeroplane; the compass shape signifies our global reach and diversity in vacation destinations and experiences; and most importantly, the forward direction encompasses our willingness to innovate and always be moving forward as an enterprise.”

The global unveiling of the new look DAE brand will go live on October 1, 2013.

For more information contact Terry Lee at Maia Communications:

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