Interval International, through its affiliate Worldwide Vacation & Travel, announced the launch of the newly enhanced website for Leisure Time Passport, a membership programme that features a portfolio of year-round travel, lifestyle, and leisure benefits that can be used to augment trial ownership and exit sale programmes.
“The impressive new website offers a dynamic platform to showcase the many advantages that accompany vacation ownership, as well as the array of travel options offered through membership,” said David C. Gilbert, Interval’s president
In fact, Leisure Time Passport offers a host of benefits not available to the general public: discounts on weeklong condo-style rentals in destinations across the globe and sailings on the world’s most popular cruise lines, in addition to ten percent off hotel stays worldwide. Now, Leisure Time Passport members can also enjoy the sought-after Golf Connection with access to hundreds of private golf courses, along with City Guides and Dining Connection.
Among the big draws of LeisureTimePassport.com are its full-page imagery and videos with a fresh look that engages visitors and creates excitement about vacation lifestyle products. Its responsive design helps users enjoy a rich experience via desktop, tablet, and their preferred mobile device. In addition, the upgraded site also provides more flexibility and access to all the vacation options, allowing members to use multiple criteria in one search.
The responsive site has another capability that is sure to appeal to Interval’s partners: co-branding. “The redesign makes it much easier to adapt to a resort client’s specific needs to reinforce its brand,” Gilbert said.
Developer clients can offer consumers the ability to finance the purchase of their trial programs with the Leisure Time Passport Visa Signature card. And for an extra incentive, they can provide a Dream Vacation Week certificate, good for a discounted, seven-night resort stay at hundreds of destinations around the world.
“We launched the precursor to Leisure Time Passport in 1991, and it has proven to be a very successful programme for 25 years,” Gilbert added. “With these enhancements, we’re taking it to a whole new level.”