Colombia Market Study Commissioned By Interval International Reveals Consumer Interest In Shared Ownership
According to research commissioned by Interval International, one of four active leisure travelers residing in Colombia is interested in acquiring a shared resort real estate product during the next two years. The findings also reveal that nine in 10 find condominium-style accommodations an appealing alternative to traditional resorts, hotels or motels, and more than four in 10 plan to take more leisure trips in the next 12 months than they did the year before.
The Shared Ownership 2012: A Market Perspective – Colombia Edition was developed exclusively for Interval International by Ipsos Reid, one of the world’s leading survey-based market research firms. The study examines the product perceptions, vacation preferences, and future travel intentions of leisure travelers who reside in Colombia.
“The research also asked current owners of vacation time what shared ownership attributes they found most appealing,” said David Pierzchala, senior vice president of Ipsos Reid. “They cited locking in future years’ vacation costs at today’s prices and the opportunity to exchange vacation time for other destinations or other times of the year among the top five.”
Compiled at the end of 2012, the data were obtained from online interviews among active leisure travelers who had taken at least one overnight leisure trip of 75 miles or more from home during the previous 12 months; were at least 25 years of age; expressed an interest in acquiring some form of vacation time during the next two years; and reported a household income of at least $70 million pesos (approximately US$38,835), which is more than 12 times the average household income in Colombia, according to the National Administrative Department of Statistics.
The complete study can be obtained at the Shared Ownership Investment Seminars hosted by Interval International on May 14 in Buenos Aires, Argentina, and May 16 in Bogotá, Colombia, or by contacting Marcos.Agostini@intervalintl.com.