Interval International’s Latin America Members Report High Levels Of Satisfaction With Shared Ownership
Interval International has announced that its Latin America-resident members report high levels of satisfaction with their timeshare resort ownership, are very or extremely likely to purchase additional vacation time in the future, and are avid travelers who seek out a wide range of activities when traveling for leisure purposes.
These are some of the insights from the Interval International 2013 Latin America Membership Profile, which provides in-depth information about the demographic characteristics, timeshare ownership and satisfaction, future timeshare purchase interest, and travel habits of members who reside in Latin America.
“The results of this survey illustrate the appeal of the shared ownership product to our Latin America-resident members and the potential for the sector in this region,” said Marcos Agostini, Interval’s senior vice president of resort sales and business development for Latin America. “And not only do those respondents who own timeshare report high levels of satisfaction with the product, more than one third are interested in purchasing additional vacation time. That is not surprising, since nearly half of these members live in a three- or four-person household, and condominium-style accommodations are ideally suited for family vacations.”
HVS Shared Ownership Services, a division of the renowned HVS hotel consulting and valuation company, produced the profile for Interval. “We targeted members throughout Argentina, Bolivia, Brazil, Colombia, Ecuador, Mexico, Peru, and Venezuela, to ensure a comprehensive representation of Interval’s constituency in this part of the world,” said Kathy Conroy, CEO and director-partner.
High satisfaction rate is reflected in the fact that approximately half (49%) of respondents own more than one week of shared ownership time or its equivalent. Of those likely to buy more vacation time, more than one in four (26%) would be interested in a timeshare in their country of residence, followed by one in four in the U.S. Those wanting to purchase additional vacations remain most interested in the two-bedroom configuration, with more than half (54%) citing that preference.
A few other notable findings from the Latin America Membership Profile:
- Approximately 83% of Interval’s Latin America-resident members are married and about 12% are separated, divorced or widowed.
- Slightly more that 66% are between 43 and 64 years old.
- More than half (55%) reported a total household income ranging from US$30,000 to US$89,000.
- 95% were owners of their home, and approximately 22% have a second home.
- The U.S., Europe, and Mexico were cited as the most popular international vacation destinations, with approximately 65% planning to vacation in these regions during the next two years.
The complete study included many more areas of inquiry into demographics, travel habits, and vacation ownership purchase intent. Industry representatives who would like to receive a complimentary copy of this report should contact Marcos Agostini at Marcos.Agostini@intervalintl.com