Interval Members In Australia And New Zealand Are Seasoned Travellers, Satisfied With Vacation Ownership And Interested In Buying More
Interval International has announced the findings from its first-ever comprehensive profile of members based in Australia and New Zealand. These consumers travel extensively and report high levels of satisfaction with their timeshare resort ownership, which is reflected in the fact that one in five indicate they are likely to purchase additional holiday time in the future.
This data is from the Interval International 2014 Australia/New Zealand Membership Profile, which was developed from a sample of Australia and New Zealand resident vacation owners maintaining an active Interval membership. The online study was undertaken to provide insights for use in the development of services and benefits to be offered to Interval members. It may also be useful to resort developers and prospective industry entrants in designing products and developing marketing strategies.
Interval’s members in this region spend approximately 33 leisure nights away from home, with more than half (55 percent) of those nights spent on international holidays. The study respondents indicate a preference for travel across Australia and New Zealand, as well as to Europe, the United States, Canada, and Asia, with most members planning to holiday in these regions during the next two years.
Respondents report high levels of satisfaction with their holiday ownership, with a significant majority of members reporting they are satisfied and more than one-third reporting they are either “extremely” or “very” satisfied with their holiday ownership. When considering the purchase of additional holiday time, the purchase price and annual maintenance fees are the two most influential factors.
The percentage of respondents owning points-based products is significantly higher (62 percent) than reported by Interval members in other regions, such as the United States, where approximately 35 percent of members own some form of a points-based product. This is largely attributable to the fact that since 1999, primarily points-based products have been actively sold in Australia and New Zealand.
Other notable findings from the 2014 Interval International ANZ Membership Profile include:
- Two-thirds (65.6 percent) of members acquired their vacation weeks from resort project developers or management companies, with just 7 percent purchasing on the resale market.
- The average length of a leisure holiday outside of the Australia or New Zealand is estimated to be 14 nights.
- More than half (55 percent) who expressed interest in purchasing additional holiday time would consider purchasing close to home in Australia or New Zealand, with Europe next at 13.8 percent.
- Just over two-thirds (67 percent) surveyed expressed some positive level of interest in taking a cruise during the next two years.
- More than half (54 percent) indicated that they are likely to purchase an all-inclusive holiday package during the next two years.
- While on holiday, members enjoy a variety of activities, including sightseeing, shopping, swimming, and attending plays and concerts.
For a complimentary copy of the complete study, please email Joe.Hickman@intervalintl.com.