Perspective Group has become an Official TripAdvisor® Partner.
TripAdvisor® is the largest travel site globally and its branded sites make up the largest travel community in the world, reaching nearly 280 million unique monthly visitors, and featuring more than 170 million reviews and opinions covering more than 4 million accommodations, restaurants, and attractions.
This partnership enables Perspective Group to offer its clients a number of enhanced marketing and review collection features, which have been added as options to its INTUITION brand marketing division.
“TripAdvisor® has a major influence on our resort clients, and so the decision to invest in a partnership with them was not only logical but necessary to drive marketing in the vacation ownership industry forwards. We can now better utilize and manage powerful TripAdvisor® features to assist our clients existing reputation management efforts, by combatting and reacting to negative reviews, and engaging with members and resort guests in some very exciting ways to generate more positive reviews.” Says Paul Mattimoe, President & CEO, Perspective Group.
For the vacation ownership industry, where vacation club products are available for sale in addition to traditional hotel stays, managing resort reputation and ranking on TripAdvisor® effectively can have a significant impact on the number of guest bookings received over a nearby competitor and at the same time, reduce rescission rates for vacation club sales departments.
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